Abstract

Hoi An is located in Vietnam’s central Quang Nam province and is considered a cultural melting pot as the city reflects a fusion of indigenous and foreign cultures. Many parts of these cultures have been preserved and displayed in the form of traditional crafts and craft villages. In recent years, community-based tourism (CBT) in craft villages in Hoi An has been developing following the prevailing trend of natural and cultural-oriented tourism. To achieve sustainable development, CBT in craft villages is required to be carefully managed, and its opportunities and challenges should be assessed with the aim of enhancing positive values and tackling existing problems. This study aimed to identify the opportunities and challenges of community-based tourism development in Thanh Ha pottery village. The study employed observations and a survey of local residents in the village. The results indicate that it is the diverse tourism potentials in Thanh Ha pottery village that can attract tourists. Additionally, the government’s support and international organizations in conjunction with the hospitality of the locals have promoted the development of CBT. However, a lack of human resources, production space and raw material resources in conjunction with the competition from industrial products impede progress of CBT in Thanh Ha pottery village. As a result, some recommendations are given in order to sustainably develop CBT there.

摘要

会安位于越南中部的广南省，被认为是一个文化大熔炉，因为这座城市体现了本土文化和外国文化的融合。这些文化的许多部分都以传统手工艺和手工艺村的形式得到保存和展示。近年来，会安手工艺村的社区旅游（CBT）随着自然和文化旅游的流行趋势而发展。为实现可持续发展，需要对工艺村的CBT进行谨慎管理，评估其机遇和挑战，以提升积极价值观和解决存在的问题。本研究旨在确定清河陶村以社区为基础的旅游发展的机遇和挑战。该研究采用了观察和对该村当地居民的调查。结果表明，能够吸引游客的是清河陶村多样化的旅游潜力。此外，政府的支持和国际组织，加上当地人的热情好客，促进了CBT的发展。然而，人力资源、生产空间和原材料资源的缺乏，加上工业产品的竞争，阻碍了清河陶村CBT的进展。因此，为了在那里可持续发展 CBT，给出了一些建议。政府的支持和国际组织，加上当地人的热情好客，推动了CBT的发展。然而，人力资源、生产空间和原材料资源的缺乏，加上工业产品的竞争，阻碍了清河陶村CBT的进展。因此，为了在那里可持续发展 CBT，给出了一些建议。政府的支持和国际组织，加上当地人的热情好客，推动了CBT的发展。然而，人力资源、生产空间和原材料资源的缺乏，加上工业产品的竞争，阻碍了清河陶村CBT的进展。因此，为了在那里可持续发展 CBT，给出了一些建议。