Purpose

The purpose of this paper is to analyze the tourist landscape as represented in Turisme de Barcelona’s YouTube tourism promotional videos, looking at the landscape’s tangible locations, symbolic and tourist assets and the protagonists in an effort to interpret its storytelling in an overtourism context.

Design/methodology/approach

The mixed methodology is based on a visual content analysis of promotional videos posted on the official Barcelona tourism YouTube channel. Quantitative data analysis about the assets and their localization was completed with a qualitative assessment of the way these assets are displayed to unveil the narrative they convey.

Findings

The results highlight that Barcelona’s projected image is mainly based on tangible heritage (especially monuments), its recognizable cityscape and its eno-gastronomic assets. This rather conventional image is geographically concentrated on the neighborhoods perceived as tourist neighborhoods.

Practical implications

This analysis provides a critical reflection of the actual strategy of destination management organizations and the storytelling they transmit. The findings can help to orientate their future actions and provide a method of analysis that can be repeated for other destinations.

Originality/value

This paper sheds new light on the use of urban landscapes in nonstatic images both as a narrative subject and as a tangible tourist space in promotional discourse.

中文翻译：

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巴塞罗那旅游宣传片中的旅游景观分析

目的

本文的目的是分析 Turisme de Barcelona 的 YouTube 旅游宣传视频中所代表的旅游景观，查看景观的有形位置、象征性和旅游资产以及主角，以试图在过度旅游的背景下解释其讲故事。

设计/方法/方法

混合方法基于对发布在巴塞罗那官方旅游 YouTube 频道上的宣传视频的视觉内容分析。关于资产及其本地化的定量数据分析是通过对这些资产的展示方式进行定性评估来完成的，以揭示它们所传达的叙述。

发现

结果表明，巴塞罗那的投影形象主要基于有形遗产（尤其是纪念碑）、可识别的城市景观和美食资产。这种相当传统的形象在地理上集中在被视为旅游社区的社区。

实际影响

这种分析对目的地管理组织的实际战略及其传播的故事进行了批判性的反映。调查结果有助于确定他们未来的行动方向，并提供一种可以在其他目的地重复使用的分析方法。

原创性/价值

本文揭示了城市景观在非静态图像中作为叙事主题和促销话语中的有形旅游空间的使用。