Purpose

The purpose of this paper is to extend the knowledge on business model transformation (BMT) by developing an integrative framework for BMT dilemmas, including strategies for shaping and stabilizing market structures.

Design/methodology/approach

The study uses a case-based approach, with data from the Swedish electric utility industry.

Findings

The findings uncover practices related to both shaping and stabilizing market structure. The study contributes with insights for firms to overcome the BMT dilemma. Shaping strategies involve disruptive innovations while stabilizing strategies concerns incremental improvements in existing structures; by balancing these efforts, firms can find ways toward successful BMT.

Originality/value

With a focus on incumbent firms and the balancing act of BMT in a network, the study covers areas that have scarcely been addressed in the existing literature. Even though most business model literature has focused on shaping consumer markets, the need to consider BMT as a dual-directional process in an industrial context is emphasized in this study.

中文翻译：

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克服商业模式转型困境：探索现有企业的市场塑造和稳定策略

目的

本文的目的是通过开发 BMT 困境的综合框架，包括塑造和稳定市场结构的策略，扩展有关商业模式转型 (BMT) 的知识。

设计/方法/方法

该研究使用基于案例的方法，数据来自瑞典电力行业。

发现

调查结果揭示了与塑造和稳定市场结构相关的做法。该研究为公司克服 BMT 困境提供了见解。塑造战略涉及破坏性创新，而稳定战略涉及现有结构的渐进式改进；通过平衡这些努力，公司可以找到成功 BMT 的方法。

原创性/价值

该研究侧重于现有公司和网络中 BMT 的平衡行为，涵盖了现有文献中几乎没有涉及的领域。尽管大多数商业模式文献都专注于塑造消费者市场，但本研究强调需要将 BMT 视为工业环境中的双向过程。