ABSTRACT

The current study explores Corporate Image (CI) for companies as one of the primary measures of competitive advantage. Hence CI has been considered the dependent variable to test whether Corporate Social Responsibility (CSR) practices could affect CI in SMEs. This research focuses on the construction industry in Egypt due to the limited availability of studies investigating CSR and corporate image. The authors performed a regression analysis to assess CSR's effect on CI in Egyptian construction companies. The results revealed that Egyptian SMEs in the construction industry implemented most of the CSR practices included in ISO 26000, and those practices positively impact the companies’ corporate image. The results of the study are in line with the literature and theory of both CSR and CI.

摘要

目前的研究将公司的企业形象 (CI) 作为衡量竞争优势的主要衡量标准之一。因此，CI 被认为是检验企业社会责任 (CSR) 实践是否会影响中小企业 CI 的因变量。由于调查企业社会责任和企业形象的研究有限，本研究侧重于埃及的建筑业。作者进行了回归分析，以评估企业社会责任对埃及建筑公司 CI 的影响。结果表明，埃及建筑业的中小企业实施了 ISO 26000 中包含的大部分企业社会责任实践，这些实践对公司的企业形象产生了积极影响。研究结果与 CSR 和 CI 的文献和理论一致。