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Learning from rivals: the memory-inconsistent strategy
Journal of Small Business and Enterprise Development Pub Date : 2021-05-27 , DOI: 10.1108/jsbed-04-2020-0119
Chuandi Jiang , Jeffrey Muldoon , Hadi Alhorr

Purpose

The purpose of this paper is to examine the role of competitive memory that assists the new ventures to overcome challenges due to the liability of newness in the strategic adaptation stage.

Design/methodology/approach

This is a conceptual paper. Through a critical literature review on new venture survival and organizational memory, the authors identified the possibility for new ventures to learn from other firms from organizational learning and resource-based perspectives.

Findings

The authors found that new ventures can acquire and analyze the existing rivals' strategic moves documented in multiple sources, such as published yearbook, financial report, media, etc., and develop their own strategies. New ventures can also benefit from the relatively high degree of organizational inertia of existing rivals.

Practical implications

New venture survival and performance are substantially affected by the initial organizational learning and strategic decision-making. Applying the memory-inconsistent strategy (MIS), new ventures that lack competitive experiences can learn from their rivals by internalizing the rivals' competitive memory as strategic resources and utilizing such resources to develop a competitive strategy.

Originality/value

New venture research in competitive markets focuses on the challenges and difficulties due to the lack of experiences, neglecting the fact that new ventures can learn from competitive memories of existing rivals. However, the lack of competitive experiences also means a lower degree of organizational inertia and other strategic commitments. The authors introduce the MIS and suggest that new ventures can benefit from strategic flexibility and create a temporary competitive advantage by surprising existing firms.



中文翻译:

向竞争对手学习:记忆不一致的策略

目的

本文的目的是研究竞争记忆在帮助新企业克服战略适应阶段因新奇责任而带来的挑战方面的作用。

设计/方法/方法

这是一篇概念性论文。通过对新企业生存和组织记忆的批判性文献综述,作者确定了新企业从组织学习和基于资源的角度向其他公司学习的可能性。

发现

作者发现,新企业可以获取和分析在多个来源(如已出版的年鉴、财务报告、媒体等)中记录的现有竞争对手的战略举措,并制定自己的战略。新企业也可以从现有竞争对手相对较高的组织惯性中受益。

实际影响

新创企业的生存和绩效在很大程度上受到初始组织学习和战略决策的影响。应用记忆不一致战略(MIS),缺乏竞争经验的新企业可以通过将竞争对手的竞争记忆内化为战略资源并利用这些资源制定竞争战略来向竞争对手学习。

原创性/价值

竞争市场中的新创企业研究侧重于由于缺乏经验而面临的挑战和困难,而忽略了新创企业可以从现有竞争对手的竞争记忆中学习的事实。然而,缺乏竞争经验也意味着较低程度的组织惯性和其他战略承诺。作者介绍了 MIS 并建议新企业可以从战略灵活性中受益,并通过使现有公司出人意料来创造暂时的竞争优势。

更新日期:2021-05-27
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