This paper evaluates the performance of a newly proposed B2C e-commerce model based on trust factors and requirements in the context of Saudi Arabia. Two categories of trust factors, namely, governmental and nongovernmental types, are identified to create the model for determining the feasibility of an efficient online business strategy in the Kingdom. Data are collected over a duration of 10 weeks based on the designed questionnaire, carefully analyzed, and interpreted. The standpoint of the end user is analyzed to determine the influence of the proposed trust requirements and factors on B2C e-commerce in Saudi Arabia. The reliability of the questionnaires for each requirement with their factors is quantitatively analyzed using Cronbach’s alpha. The questionnaire consists of three parts, namely, demographic component, questions related to the identified requirements, and additional notes as an open question. Questions are designed as per the requirements and the factors of trust models to demonstrate their possible relationship. Furthermore, the questionnaires’ content validity is judged by expert lecturers with relevant specialization before distributing them, which are well organized together with easy understandability. They are randomly distributed among 222 academic and administrative staff (female and male) in addition to university students from the Faculty of Computer Science and Information System in Saudi Arabia. This random selection performed on total 222 responders ensures the statistical accuracy of the sampling. Adaptable government approaches, enactment, rules, insurance of buyer rights, and banking network situation with less web expenses are demonstrated to be significant to e-commerce expansion in the Kingdom. Implementation of the proposed model is believed to augment consumer self-confidence and reliance together with e-commerce growth in Saudi Arabia.

中文翻译：

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基于信任要求和因素的B2C模型绩效评估

本文在沙特阿拉伯的背景下，基于信任因素和需求评估了新提出的B2C电子商务模型的性能。确定了两类信任因子，即政府类型和非政府类型，以创建用于确定王国中有​​效在线业务策略的可行性的模型。根据设计的调查表在10周的时间内收集数据，进行仔细的分析和解释。分析最终用户的立场，以确定拟议的信任要求和因素对沙特阿拉伯B2C电子商务的影响。使用Cronbach's alpha定量分析了每种要求及其因素的可靠性。问卷由三部分组成，即人口统计组成部分，与已确定的需求有关的问题，以及作为未解决问题的其他注释。根据要求和信任模型的因素设计问题，以证明其可能的关系。此外，调查问卷的内容效度是由具有相关专业知识的专业讲师在分发之前进行判断的，这些调查表组织得很好，易于理解。除来自沙特阿拉伯计算机科学和信息系统学院的大学生外，它们还随机分配给222名学术和行政人员（男女）。对总共222位响应者执行的随机选择可确保采样的统计准确性。适应性强的政府方针，法规，规则，买方权利保障，网络费用减少的银行网络状况对沙特阿拉伯的电子商务扩张具有重要意义。据信，所提议模型的实施将增强消费者的自信心和依赖性，并增强沙特阿拉伯的电子商务增长。