On the one hand, AI is a functional tool for emancipating people from routine work tasks, thus expanding the possibilities of their self-realization and the utilization of individual interests and aspirations through more meaningful spending of time. On the other hand, there are undisputable risks associated with excessive machine autonomy and limited human control, based on the insufficient ability to monitor the performance of these systems and to prevent errors or damage (Floridi et al. Minds & Machines 28, 689–707, 2018). In connection with the use of ethical principles in the research and development of artificial intelligence, the question of the social control of science and technology opens out into an analysis of the opportunities and risks that technological progress can mean for security, democracy, environmental sustainability, social ties and community life, value systems, etc. For this reason, it is necessary to identify and analyse the aspects of artificial intelligence that could have the most significant impact on society. The present text is focused on the application of artificial intelligence in the context of the market and service sector, and the related process of exclusion of people from the development, production and distribution of goods and services. Should the application of artificial intelligence be subject to value frameworks, or can the application of AI be sufficiently regulated by the market on its own?

一方面，人工智能是一种使人们摆脱日常工作任务的功能性工具，从而通过更有意义的时间花费来扩展其自我实现的可能性以及个人兴趣和期望的利用。另一方面，由于缺乏足够的能力来监控这些系统的性能以及防止错误或损坏（Floridi等，Minds＆Machines），存在过度的机器自治和有限的人为控制带来的无可争议的风险。28，689–707，2018）。与在人工智能的研究和开发中使用道德原则有关，科学和技术的社会控制问题开始分析技术进步可能对安全，民主，环境可持续性产生的机遇和风险，因此，有必要确定和分析可能对社会产生最大影响的人工智能方面。本文的重点是在市场和服务部门中应用人工智能，以及将人们排除在商品和服务的开发，生产和分配之外的相关过程。