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Developing a model to identify the factors contributing to user loyalty of university libraries
The Journal of Academic Librarianship ( IF 1.953 ) Pub Date : 2021-05-24 , DOI: 10.1016/j.acalib.2021.102386
Nima Soltani-Nejad , Hossein Vakilimofrad , Farzaneh Fazli , Mohammad Karim Saberi , Abbas Doulani , Jalal Mazloum

One of the primary reasons behind the inefficiency of libraries pertains to the lack of user loyalty and continuous communication between users and libraries. Accordingly, this study set out to identify the factors contributing to the user loyalty of university libraries. The present study is applied in terms of research objectives and is survey and of correlational type in terms of data collection method. A structured questionnaire was used to collect the required data. To do so, data from 384 users of university libraries in Iran were analyzed running structural equation modeling (SEM) and Smart PLS software version 3.0. The obtained results revealed that user perceived value of the services provided to them generated a sense of satisfaction in them which in turn led to their loyalty to their presence in and re-use of library services. There was also a direct and significant relationship between the services provided by libraries, including eight dimensions of library rules, lending system, electronic resources, printed publications, technical facilities, library environment, personal and library services and user perceived value and satisfaction. The present research can be considered one of the initial studies having experimentally evaluated the factors contributing to user loyalty of university libraries presenting a new model. The results of this study could be useful in identifying some of the problems of libraries in attracting and maintaining users and providing appropriate solutions to solve them. The model presented in the study could be used in future research as well. Furthermore, the study has expanded the range of theories on user loyalty of university libraries.



中文翻译:

开发模型以识别有助于大学图书馆用户忠诚度的因素

库效率低下的主要原因之一是缺乏用户忠诚度以及用户与库之间的持续通信。因此,本研究着手确定影响大学图书馆用户忠诚度的因素。本研究根据研究目的进行应用,就数据收集方法而言为调查和相关类型。使用结构化调查表收集所需数据。为此,使用结构方程模型(SEM)和Smart PLS软件3.0版对来自伊朗384个大学图书馆用户的数据进行了分析。获得的结果表明,用户对提供给他们的服务的感知价值使他们产生了满足感,这反过来又导致了他们对存在于图书馆服务中和重新使用图书馆的忠诚度。图书馆提供的服务之间也存在直接而重要的关系,包括图书馆规则,借阅系统,电子资源,印刷出版物,技术设施,图书馆环境,个人和图书馆服务以及用户感知的价值和满意度的八个方面。可以认为本研究是通过实验评估了影响呈现新模型的大学图书馆用户忠诚度的因素的初步研究之一。这项研究的结果可能有助于确定图书馆在吸引和维护用户方面的一些问题,并提供适当的解决方案。研究中提出的模型也可以在未来的研究中使用。此外,该研究扩大了有关大学图书馆用户忠诚度的理论范围。

更新日期:2021-05-25
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