This article examines the distribution of advertising in newspapers in Turkey and the impact of the government on the allocation, in particular, of official announcements and of advertising by partially state-owned enterprises and private companies loyal to the ruling party, as well as pressure on other commercial advertisers, during the rule of the Justice and Development Party between 2002 and 2020. It demonstrates that the government has, in the last decade, largely used the advertising sector as a “carrot and stick” tactic to control newspapers through the distribution of official announcements and advertising by state-owned enterprises. It further finds that the state has emerged in recent years as the largest advertiser financing the “captured media,” control of media ownership has proved to be not enough to ensure docile news media. Turkey has shifted to competitive authoritarianism in recent years, and this article demonstrates the selective allocation of advertising, which is a strong component of suppressing the independent media. The article uncovers the impact of government on advertising, using two data sets to show: (i) the total spend on official announcements received by each newspaper and (ii) how much advertising space in square centimeters state-owned enterprises have placed in each newspaper. Interviews with editors-in-chief of newspapers also expose the direct role of government in the distribution of advertising.

本文研究了土耳其报纸上广告的分布以及政府对分配的影响，尤其是官方公告的分配以及忠于执政党的部分国有企业和私营公司的广告，以及对政府的压力。其他商业广告商，则是在2002年至2020年正义与发展党统治期间。这表明，在过去十年中，政府已大量使用广告部门作为“胡萝卜和棍子”策略，通过发行报纸来控制报纸。国有企业的官方公告和广告。进一步发现，该州已成为近年来最大的为“捕获的媒体”提供资金的广告商，事实证明，对媒体所有权的控制不足以确保温顺的新闻媒体。土耳其近年来已转向竞争性的威权主义，本文展示了广告的选择性分配，这是压制独立媒体的重要组成部分。这篇文章通过两个数据集揭示了政府对广告的影响：（i）每份报纸收到的官方公告总支出；（ii）每张报纸都以平方厘米为单位的国有企业投放了多少广告空间。报纸总编辑的采访也暴露了政府在广告发行中的直接作用。这篇文章通过两个数据集揭示了政府对广告的影响：（i）每份报纸收到的官方公告总支出；（ii）每张报纸都以平方厘米为单位的国有企业投放了多少广告空间。报纸总编辑的采访也暴露了政府在广告发行中的直接作用。这篇文章通过两个数据集揭示了政府对广告的影响：（i）每份报纸收到的官方公告总支出；（ii）每张报纸都以平方厘米为单位的国有企业投放了多少广告空间。报纸总编辑的采访也暴露了政府在广告发行中的直接作用。