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Ethnic Insults in YouTube Comments: Social Contagion and Selection Effects During the German “Refugee Crisis”
European Sociological Review ( IF 4.099 ) Pub Date : 2020-11-23 , DOI: 10.1093/esr/jcaa053
Christoph Spörlein 1 , Elmar Schlueter 2
Affiliation  

In this article, we investigate the extent to which ethnic insults propagate through comment networks in YouTube videos from four German political talk shows with the largest audience reach. We argue that comments using ethnic insults signal social norms and embolden others to emulate offensive behaviour, therefore potentially contributing the contagiousness of insulting commenting. Moreover, periods of highly salient intergroup conflict (i.e. sexual assaults and terrorist attacks), may further reduce inhibitions to publicly post insulting content further multiplying the spread of this behaviour. To evaluate our claims, we construct a repeated cross-sectional dataset from the comment networks in YouTube videos as well as a pseudo-panel of highly active users which is used to gauge the impact of social selection. Results indicate that the use of ethnic insults in online comment sections appears socially contagious. Specifically, we find that a larger presence of ethnic insults in preceding comments increases the prevalence of insulting comments by 2 percentage points which increases to 7 percentage points in the aftermath of violent incidents. However, findings based on the pseudo-user panel do show that using ethnic insults is socially contagious thus suggesting that the patterns found for the full sample are largely a function of social selection processes.

中文翻译:

YouTube中的种族侮辱评论:德国“难民危机”期间的社会传染和选择效应

在本文中,我们调查了来自四个德国受众最多的政治脱口秀节目中YouTube视频中评论网络中种族侮辱传播的程度。我们认为,使用种族侮辱进行评论会发出社会规范,并鼓舞他人模仿攻击行为,因此有可能造成侮辱性评论的传染性。此外,在群体间高度冲突的显着时期(即性攻击和恐怖袭击),可能会进一步减少公开发布侮辱性内容的限制,从而进一步扩大这种行为的传播范围。为了评估我们的主张,我们从YouTube视频中的评论网络以及高度活跃的用户的伪面板中构建了一个重复的横截面数据集,用于评估社交选择的影响。结果表明,在在线评论部分使用种族侮辱在社会上具有感染力。具体而言,我们发现,在先前的评论中出现种族侮辱的人数增多,使侮辱性评论的流行率增加了2个百分点,而在暴力事件发生后,这一比例增加到了7个百分点。但是,基于伪用户面板的发现确实表明,使用种族侮辱在社会上具有感染力,因此表明,针对整个样本发现的模式很大程度上取决于社会选择过程。
更新日期:2020-11-23
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