Why would an academic project incentivized towards scientific publications be repurposed to become a medical platform for responsible innovation? Patient Innovation, a non-profit medical platform that focuses on the sharing and dissemination of innovations to find solutions for rare and chronic diseases, was initially set up as an academic research project. However, team members reframed their core purpose from conducting research on user innovation to providing global access to these innovations and creating societal impact. Using a framing lens to understand organizational repurposing, we illuminate how serendipitous inspiration, moral emotions and the power of socially conscious users and catalysts drove this emergent reframing of core purpose and develop a model of organizational repurposing. We show how a frame drift towards a change in purpose occurs spontaneously in interactions, as actors frame and reframe situations and feel inspired and morally motivated to transcend their immediate self-interests and serve collective goals.

中文翻译：

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从“出版或灭亡”到社会影响：通过创建医疗平台实现负责任创新的组织再利用

为什么鼓励科学出版物的学术项目会被重新定位为负责任创新的医学平台？患者创新，一个专注于分享和传播创新以寻找罕见病和慢性病解决方案的非营利医疗平台，最初是作为一个学术研究项目成立的。然而，团队成员重新定义了他们的核心目标，从进行用户创新研究到提供全球访问这些创新和创造社会影响。使用框架镜头来理解组织再利用，我们阐明了偶然的灵感、道德情感以及具有社会意识的用户和催化剂的力量是如何推动这种对核心目的的紧急重构，并开发了组织再利用的模型。我们展示了一个框架是如何在交互中自发地发生在一个目的改变的过程中，