ABSTRACT

This research aimed to understand the effectiveness of food waste prevention messages. Two studies utilized a 2 by 2 experimental design (environmental versus societal message focus; positive versus negative message framing) to examine participants’ perceived importance, attitudes, and behavioral intention toward reducing food waste in the dining facilities. The results from the two studies indicate that only message framing had a significant effect on participants’ attitude toward food waste prevention messages. With respect to message focus, neither environmental nor societal, influenced participants’ perceptions and behaviors differently. This research contributes to the literature regarding theories of pro–environmental communication in food waste reduction.

摘要

本研究旨在了解食物浪费预防信息的有效性。两项研究采用 2×2 实验设计（环境与社会信息焦点；正面与负面信息框架）来检查参与者对减少餐饮设施中食物浪费的感知重要性、态度和行为意图。这两项研究的结果表明，只有信息框架对参与者对食物浪费预防信息的态度有显着影响。关于信息焦点，无论是环境还是社会，都对参与者的感知和行为产生了不同的影响。这项研究为有关减少食物浪费的环保交流理论的文献做出了贡献。