In recent years, tourism gentrification has made great progress in rural areas and has had significant impacts on these areas’ development, specifically in the domains of the economy, living standards, community, culture, and environment. Tourists play a key role in developing tourism gentrification in rural areas, but research investigating tourism gentrification in rural areas from the tourist perspective is scarce. To fill this gap, we focus on tourism gentrification and develop a measurement scale from the tourist perspective through multiple qualitative and quantitative steps. Our findings confirm that tourism gentrification in rural areas from the tourist perspective comprises eight dimensions: economic growth, enhanced environment, enhanced living standards, individual civilization, improved communication, promoted social environment, cultural appreciation, and improved individual quality. Through development and validation of the scale, we hope to offer a comprehensive referencing index of tourism gentrification in rural areas to policy makers and rural tourism practitioners.

近年来，旅游高档化在农村地区取得了长足的进步，并对这些地区的发展产生了重大影响，特别是在经济，生活水平，社区，文化和环境等领域。游客在发展农村地区的旅游高档化中起着关键作用，但是从旅游者的角度来研究农村地区的旅游高档化的研究很少。为了填补这一空白，我们专注于旅游高档化，并通过多个定性和定量步骤从旅游者的角度制定衡量标准。我们的发现证实，从旅游者的角度来看，农村地区的旅游高档化包括八个方面：经济增长，环境改善，生活水平提高，个人文明，交流改善，社会环境得到改善，文化欣赏，提高个人素质。通过制定和验证量表，我们希望为政策制定者和乡村旅游从业人员提供农村旅游高档化的综合参考指标。