This study explores tweets from Oct 2008 to Oct 2018 related to halal tourism. The tweets were extracted from twitter and underwent various cleaning processes. A total of 33,880 tweets were used for analysis. Analysis intended to (1) identify the topics users tweet about regarding halal tourism, and (2) analyze the emotion-based sentiment of the tweets. To identify and analyze the topics, the study used a word list, concordance graphs, semantic network analysis, and topic-modeling approaches. The NRC emotion lexicon was used to examine the sentiment of the tweets. The analysis illustrated that the word “halal” occurred in the highest number of tweets and was primarily associated with the words “food” and “hotel”. It was also observed that non-Muslim countries such as Japan and Thailand appear to be popular as halal tourist destinations. Sentiment analysis found that there were more positive than negative sentiments among the tweets. The findings have shown that halal tourism is a global market and not only restricted to Muslim countries. Thus, industry players should take the opportunity to use social media to their advantage to promote their halal tourism packages as it is an effective method of communication in this decade.

这项研究探索了从2008年10月到2018年10月与清真旅游相关的推文。这些推文是从推特中提取的，并经过了各种清洗过程。总共使用了33,880条推文进行分析。分析旨在（1）识别用户在推特上发布的有关清真旅游的主题，以及（2）分析推特基于情感的情感。为了识别和分析主题，该研究使用了单词列表，一致性图，语义网络分析和主题建模方法。NRC情感词典用于检查推文的情绪。分析表明，“清真”一词出现在推文中的数量最多，并且主要与“食物”和“旅馆”这两个词相关。还观察到，日本和泰国等非穆斯林国家似乎是清真旅游胜地。情绪分析发现，在推文中，正面情绪多于负面情绪。研究结果表明，清真旅游业是一个全球市场，不仅限于穆斯林国家。因此，行业参与者应该抓住机会利用社交媒体来宣传自己的清真旅游套餐，因为这是近十年来有效的交流方式。