Purpose

It should be highlighted that innovation is related to the absorption of knowledge, dynamicity and market orientation, with these elements seeking to aid efficiency, increasing firms’ competitive advantage. This study aims to gauge the influence of absorptive capacity, dynamic capability and market orientation on new product performance in Brazilian technology-based firms.

Design/methodology/approach

The study was characterized as quantitative, using primary data from Brazilian technology-based firms, as they are dynamic contexts that stimulate the absorption and exchange of knowledge and other organizational resources. It should be highlighted that this study received funding from the National Council for Scientific and Technological Development. The research hypotheses were empirically tested, confirming the relationship between dynamic capability and absorptive capacity, market orientation and new product performance.

Findings

Regarding the empirical contribution of the research results, it could be argued that for the purpose of improving performance in innovation, reflected in new product performance, companies need to develop strategies that correspond to market demand. Furthermore, these empirical findings provide an integrating view of the constructs and identify the importance of companies anticipating and responding to the demands of their customers quickly so that they can enjoy better performance. Therefore, companies need to adjust their processes, resources and capabilities to obtain better results, and for this, the involvement of managers is fundamental because they are the only ones with the clout to stimulate such initiatives. This approach favors recognizing and valuing absorptive capacity and dynamic capabilities and helps to identify new constructs such as responsive and proactive market orientation, which need to be adequately developed by managers to create competitive advantages that stem from better new product performance.

Research limitations/implications

A limitation of the study is that it does not address a specific analysis of the sector in which the technology-based firms (TBFs) under study operate. No tests were conducted regarding whether it is possible to perceive different structural paths for absorptive capacity, market orientation, dynamic capability and new product performance according to the sector of the TBFs.

Practical implications

Regarding the empirical contribution of the research results, it could be argued that for the purpose of improving performance in innovation, reflected in new product performance, companies need to develop strategies that correspond to market demand. Furthermore, these empirical findings provide an integrating view of the constructs and identify the importance of companies anticipating and responding to the demands of their customers quickly so that they can enjoy better performance. Therefore, companies need to adjust their processes, resources and capabilities to obtain better results and, for this, the involvement of managers is fundamental because they are the only ones with the clout to stimulate such initiatives.

Social implications

One of the main contributions of the study is that it provides an empirical demonstration that on its own absorptive capacity cannot boost new product performance. For this purpose, it needs to be combined with dynamic capabilities. Through this proposed model, it was possible to characterize the antecedent relationship of absorptive capacity and illustrate its relationship with dynamic capabilities. Another relevant theoretical contribution is the statistical proof of the positive relationship of both proactive and responsive market orientation with dynamic capability, and that dynamic capability has a positive influence on new product performance, which will generate better financial performance of TBFs.

Originality/value

As a contribution to the field, it was empirically demonstrated that on its own absorptive capacity cannot improve new product performance. For this to occur, it must be combined with dynamic capabilities. Through the proposed model, it is possible to characterize the antecedent relationship of absorptive capacity and illustrate its relationship with dynamic capability.

中文翻译：

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能力，市场和巴西技术型企业的新产品的性能

目的

应当强调的是创新的相关知识，动态性和市场定位的吸收，这些元素寻求援助效率，增加企业的竞争优势。本研究旨在衡量吸收能力、动态能力和市场导向对巴西技术型公司新产品性能的影响。

设计/方法/方法

这项研究是定性为定量，使用来自巴西的技术为基础的企业主数据，因为他们是刺激吸收知识和其他组织资源交换的动态背景。应该强调的是，这项研究从国家委员会科学和技术发展的资助。研究假设进行了实证检验，证实了动态能力和吸收能力，市场定位和新产品的性能之间的关系。

发现

关于研究结果的实证贡献，可以说，为了提高创新绩效，反映在新产品的绩效上，公司需要制定与市场需求相对应的战略。此外，这些实证研究结果提供了结构的综合视图，并确定了公司快速预测和响应客户需求的重要性，以便他们能够享受更好的绩效。因此，公司需要调整其流程、资源和能力以获得更好的结果，为此，管理者的参与至关重要，因为他们是唯一有影响力的人来激发这些举措。

研究限制/影响

该研究的局限性在于，它没有针对所研究的技术型公司 (TBF) 所在的部门进行具体分析。没有测试是否可以根据 TBF 的部门感知吸收能力、市场导向、动态能力和新产品性能的不同结构路径。

实际影响

关于研究结果的实证贡献，可以说，为了提高创新绩效，反映在新产品的绩效上，公司需要制定与市场需求相对应的战略。此外，这些实证研究结果提供了结构的综合视图，并确定了公司快速预测和响应客户需求的重要性，以便他们能够享受更好的绩效。因此，公司需要调整其流程、资源和能力以获得更好的结果，为此，管理人员的参与至关重要，因为他们是唯一有影响力的人来刺激此类举措。

社会影响

该研究的主要贡献之一是它提供了一个实证证明，即单靠吸收能力无法提高新产品的性能。为此，它需要与动态能力相结合。通过该模型，可以表征吸收能力的前因关系并说明其与动态能力的关系。另一个相关的理论贡献是主动性和响应性市场导向与动态能力的正相关关系的统计证明，动态能力对新产品性能有积极影响，这将产生更好的 TBF 财务业绩。

原创性/价值

作为对该领域的贡献，经验表明，仅靠其自身的吸收能力并不能提高新产品的性能。为此，它必须与动态功能相结合。通过所提出的模型，可以刻画吸收能力的前因关系，并说明其与动态能力的关系。