Purpose

The purpose of this study is to investigate how women's individual differences influence urban mobility service technology-use behavior. The reduction in urban mobility is a major problem in countries with emerging economies, thus affecting both the economy and quality of life.

Design/methodology/approach

The theoretical approach follows the individual differences theory of gender and information technology (IDTGIT). This research combines structured interviews to understand how the use of urban mobility service technology in daily routines is perceived, questionnaires to map individual differences and user demonstrations to capture how participants used mobility applications on their cell phones.

Findings

This study shows the influence of individual characteristics on the use of mobile apps and presents five behavioral profiles of women. This article goes beyond gender segregation to also show intragender differences.

Practical implications

This study explains women's behavior regarding urban mobility mobile applications through the generation of five profiles. These profiles can inform public policy managers on urban mobility and provide opportunities for improving the services of companies in the urban transport service chain.

Originality/value

With an intragender perspective, this study identifies the influence of individual characteristics on the use of technology and suggests that contextual identity, a novel dimension of characteristics that influence technology-use behavior, is relevant in the adoption of technology by its users.

中文翻译：

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城市交通中的女性视角：技术使用行为和个体差异

目的

本研究的目的是调查女性的个体差异如何影响城市交通服务技术使用行为。城市流动性的减少是新兴经济体国家的一个主要问题，从而影响到经济和生活质量。

设计/方法/方法

理论方法遵循性别和信息技术的个体差异理论（IDTGIT）。这项研究结合了结构化访谈来了解人们如何看待城市交通服务技术在日常生活中的使用，问卷调查以映射个体差异和用户演示来捕捉参与者如何在手机上使用移动应用程序。

发现

本研究显示了个人特征对移动应用程序使用的影响，并展示了女性的五种行为特征。这篇文章超越了性别隔离，还展示了性别差异。

实际影响

本研究通过生成五个配置文件来解释女性在城市交通移动应用程序方面的行为。这些概况可以为公共政策管理者提供有关城市交通的信息，并为改善城市交通服务链中公司的服务提供机会。

原创性/价值

从性别内部的角度来看，这项研究确定了个人特征对技术使用的影响，并表明上下文身份，影响技术使用行为的特征的一个新维度，与用户采用技术相关。