ABSTRACT

From a reader-experience and reader-engagement perspective, drawing upon stereotype content model and news engagement research, this study examined the impact of the stereotypes that the news characters receive on news audience’ s affective and behavioral responses in social media news environment. 145 participants were recruited for a between-subjects posttest-only online experiment. Based on an identical news plot, the stereotypes (warmth and competence) of the news characters were manipulated into four stereotypical quadrants, high competence and high warmth, high competence and low warmth, low competence and high warmth, and low competence and low warmth. Results showed that distinct emotions were elicited by the different stereotyped news characters. Second, the stereotypical perception of warmth was conducive to emotional, functional and communal engagement compared with competence, validating the warmth primacy principle. Furthermore, we found that ambivalent emotions, pity and envy, fueled more social media engagement than admiration and contempt. Lastly, lining with the principle of cognition, affect, and behavior, the mediation analyses showed that emotions significantly mediated the relationships between stereotype perceptions and social media engagement. Theoretical and practical implications on audience engagement and the role of emotion in journalism are further discussed.

摘要

本研究从读者体验和读者参与的角度出发，利用刻板印象内容模型和新闻参与研究，检验新闻人物所接受的刻板印象对新闻受众在社交媒体新闻环境中的情感和行为反应的影响。招募了 145 名参与者进行受试者间仅后测在线实验。基于相同的新闻情节，将新闻人物的刻板印象（热情和能力）分为四个刻板印象象限，即高能力和高热情、高能力和低热情、低能力和高热情、低能力和低热情。结果表明，不同的刻板新闻人物会引发不同的情绪。其次，对温暖的刻板印象有利于情绪，与能力相比，功能和社区参与，验证了温暖至上的原则。此外，我们发现，与钦佩和蔑视相比，矛盾的情绪、怜悯和嫉妒更能激发社交媒体参与度。最后，根据认知、情感和行为的原则，中介分析表明情绪显着调节刻板印象和社交媒体参与之间的关系。进一步讨论了受众参与的理论和实践意义以及情感在新闻业中的作用。中介分析表明，情绪显着调节刻板印象和社交媒体参与之间的关系。进一步讨论了受众参与的理论和实践意义以及情感在新闻业中的作用。中介分析表明，情绪显着调节刻板印象和社交媒体参与之间的关系。进一步讨论了受众参与的理论和实践意义以及情感在新闻业中的作用。