Abstract

Taking the failing two-sided market model of commercial news media as its point of departure, this article introduces a value creation model that unpacks the dynamics of local newspapers’ value creation from a business, social responsibility, and audience gratification perspective. The integrated value creation model shows how local news publishers’ role as civic institutions and as commercial operations generate both value flows and value flow gaps between audiences, newspaper businesses and society. Specifically, the model illuminates how local newspaper businesses’ value capture strategies and audiences’ perceived value of the digital news product affect local newspapers’ societal role and their business sustainability. The article provides insight into the possibilities and perils of a funding structure for digital journalism in a triple market setting where state subsidies, audiences and advertisers contribute to news publishers’ revenue.

摘要

本文以商业新闻媒体失败的双面市场模式为出发点，介绍了一种价值创造模式，从商业、社会责任和受众满足的角度解开地方报纸价值创造的动力。综合价值创造模型展示了当地新闻出版商作为公民机构和商业运营的角色如何在受众、报业和社会之间产生价值流动和价值流动差距。具体而言，该模型阐明了本地报纸企业的价值获取策略和受众对数字新闻产品的感知价值如何​​影响本地报纸的社会角色及其业务可持续性。