For a sample of 9,799 subscribers to a single mobile operator, we observe switching between mobile handsets between July, 2011, and December, 2014. We estimate a discrete choice model in which we account for disutility from switching to different operating systems and brands. Our estimation results indicate the presence of significant inertia in the choice of operating systems and brands. We use our model to simulate market shares in the absence of switching costs and conclude that the market shares of Android and smaller operating systems would increase at the expense of the market share of iOS in such a context.

中文翻译：

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估算反复选择智能手机时的消费者惯性*

对于单个移动运营商的9,799个订户的样本，我们观察到2011年7月至2014年12月之间在手机之间进行切换。我们估计了离散选择模型，其中考虑了从切换到不同操作系统和品牌的不实用性。我们的估算结果表明，在选择操作系统和品牌时存在很大的惯性。我们使用我们的模型在没有转换成本的情况下模拟市场份额，并得出结论，在这种情况下，Android和较小的操作系统的市场份额将以牺牲iOS的市场份额为代价而增加。