Although smart tourism has received considerable research attention, few studies have investigated the determinants of how tourists evaluate their service experiences. This study attempted to explore how business value proposition shapes the functional and emotional outcomes of travel experiences and influences the evaluation of service experiences. The results indicated that novelty positively affected perceived enjoyment, and complementarity and efficiency significantly influenced perceived usefulness. Furthermore, both perceived enjoyment and perceived usefulness positively affected the evaluation of service experience. Finally, this study confirmed the nonrecursive relationship between perceived enjoyment and perceived usefulness.

尽管智能旅游已引起了相当多的研究关注，但很少有研究调查游客如何评估其服务体验的决定因素。这项研究试图探索业务价值主张如何塑造旅行体验的功能和情感结果，并影响服务体验的评估。结果表明，新颖性积极影响人们的感知享受，而互补性和效率则显着影响人们的感知有用性。此外，感知的享受和感知的实用性都对服务体验的评估产生了积极的影响。最后，这项研究证实了感知的享受和感知的有用性之间的非递归关系。