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Are female users equally active? An empirical study of the gender imbalance in Korean online news commenting
Telematics and Informatics ( IF 9.140 ) Pub Date : 2021-05-15 , DOI: 10.1016/j.tele.2021.101635
Hyunmi Baek , aerom Le , Seongcheol Kim

Because online news is pervasive and online comments provide space for people to express their opinions and participate in open discussions, they affect public opinion. However, at least in Korea, male users seem not only to be more active in consuming online news but also in commenting online. Many previous studies have investigated the gender imbalance in news consumption of not only traditional media but also online media. Although a few studies explored gender differences in online comments on news, no study has investigated such gender differences using actual data on the basic profiles of commenters. To fill the gap between previous studies and reality and address the gender imbalance in online news comments and public opinion, this study examined the differences between male and female online news commenters. Furthermore, using actual data provided by Naver, the dominant Internet portal in Korea, this study analyzed the characteristics of female news commenters and those of news content where female users most actively commented. This study found that—at least in Korea—fewer women comment on news, they are less active than men, and that there is a difference between younger and older women. This study also found that people write more comments in a day as their age increases and the gender differences decrease with age.



中文翻译:

女性使用者是否同样活跃?韩国在线新闻评论中性别不平衡的实证研究

由于在线新闻无处不在,并且在线评论为人们提供了发表意见和参与公开讨论的空间,因此它们会影响公众舆论。但是,至少在韩国,男性用户似乎不仅在消费在线新闻方面更活跃,而且在在线评论方面也更加活跃。以前的许多研究都调查了传统媒体和在线媒体在新闻消费中的性别失衡。尽管有几项研究探讨了新闻在线评论中的性别差异,但尚无研究使用评论者基本资料的实际数据来研究这种性别差异。为了填补以前的研究与现实之间的空白,并解决在线新闻评论和舆论中的性别不平衡问题,本研究研究了男性和女性在线新闻评论员之间的差异。此外,本研究利用韩国主要互联网门户网站Naver提供的实际数据,分析了女性新闻评论员的特征以及女性用户最积极评论的新闻内容的特征。这项研究发现-至少在韩国-女性对新闻的评论减少了,她们比男性活跃得多,而且年轻女性和老年女性之间存在差异。这项研究还发现,随着年龄的增长,人们每天会写更多的评论,而随着年龄的增长,性别差异会减少。而且年轻妇女和老年妇女之间存在差异。这项研究还发现,随着年龄的增长,人们每天会写更多的评论,而随着年龄的增长,性别差异会减少。而且年轻妇女和老年妇女之间存在差异。这项研究还发现,随着年龄的增长,人们每天会写更多的评论,而随着年龄的增长,性别差异会减少。

更新日期:2021-05-24
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