Purpose

In the past few decades, the concept of corporate social responsibility (CSR) has received substantial interest in the competitive business environment. This study aims to empirically examine the impact of CSR on corporate image, organizational commitment and organizational performance in ocean freight forwarders.

Design/methodology/approach

Five critical CSR dimensions were identified based on factor analysis: consumer interests, employee interests, environmental management, disclosure and corporate commitment and sponsorship. Structural equation modelling was subsequently performed to examine the hypothesized relationships among CSR, corporate image, organizational commitment and organizational performance.

Findings

Results indicated that CSR had significantly positive effects on corporate image and organizational commitment, whereas corporate image was positively related to organizational commitment and organizational performance, respectively. Organizational commitment was also positively related to organizational performance. However, CSR did not have a significant direct effect on organizational performance.

Research limitations/implications

This study intended to conduct a survey on logistics service providers; however, due to the limited availability of research on ocean freight forwarding service providers, the present sample was limited to ocean freight forwarding enterprises.

Originality/value

From a theoretical perspective, this study contributes to the field by identifying the important dimensions of CSR and their effects on corporate image, organizational commitment and organizational performance. Particularly, it demonstrated the effect of CSR on ocean freight forwarding employees’ organizational commitment.

中文翻译：

---

企业社会责任能否提升海运业的组织形象和承诺？

目的

在过去的几十年里，企业社会责任 (CSR) 的概念在竞争激烈的商业环境中引起了极大的兴趣。本研究旨在实证检验企业社会责任对海运代理企业形象、组织承诺和组织绩效的影响。

设计/方法/方法

基于因素分析确定了五个关键的企业社会责任维度：消费者利益、员工利益、环境管理、信息披露以及企业承诺和赞助。随后进行结构方程建模以检查企业社会责任、企业形象、组织承诺和组织绩效之间的假设关系。

发现

结果表明，企业社会责任对企业形象和组织承诺有显着的正向影响，而企业形象分别与组织承诺和组织绩效呈正相关。组织承诺也与组织绩效呈正相关。然而，企业社会责任对组织绩效没有显着的直接影响。

研究限制/影响

本研究旨在对物流服务供应商进行调查；然而，由于对海运代理服务提供商的研究有限，目前的样本仅限于海运代理企业。

原创性/价值

从理论的角度来看，本研究通过确定企业社会责任的重要维度及其对企业形象、组织承诺和组织绩效的影响，对该领域做出了贡献。特别是，它展示了企业社会责任对海运员工组织承诺的影响。