Purpose

This study examines the relationship between knowledge-sharing activities of the firm and its innovation capability. It also investigates the moderating impact of the firms' absorptive capacity on the relationship between knowledge sharing and firm innovation capability from the cross-subsidiary perspective in the international market environment.

Design/methodology/approach

This study reviewed the literature from the areas of knowledge management, international market and innovation management. Through the literature review, absorptive capacity theory and dynamic capability view (DCV) theory, a conceptual model has been developed. This model has been validated using partial least squares structural equation modeling (PLS-SEM) technique with 612 respondents from 16 multinational firms from different countries.

Findings

The study finds that knowledge-sharing activities across subsidiaries of multinational firms are important for product and process innovation. Firms’ absorptive capacity also impacts the relationship between firms' knowledge-sharing activities and their different dynamic capabilities, such as sensing, seizing and transforming. The study also finds that firms' innovation capability positively impacts their competitiveness.

Research limitations/implications

This study provides valuable inputs to the management of multinational firms to recognize the importance of knowledge-sharing activities across their different subsidiaries in the international marketing knowledge management (MKM) context.

Originality/value

The study adds to the literature on knowledge management, international market and firms' innovation capability. As the study examines the knowledge-sharing activities across different subsidiaries of multinational firms, especially in the context of process and product innovation, it is considered unique. The study also provides a unique validated model.

中文翻译：

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产品和流程创新的国际市场知识共享：企业吸收能力的调节作用

目的

本研究考察了企业的知识共享活动与其创新能力之间的关系。还从国际市场环境下的跨子公司视角考察了企业吸收能力对知识共享与企业创新能力关系的调节作用。

设计/方法/方法

本研究回顾了知识管理、国际市场和创新管理领域的文献。通过文献回顾、吸收能力理论和动态能力观（DCV）理论，开发了一个概念模型。该模型已使用偏最小二乘结构方程建模 (PLS-SEM) 技术对来自不同国家的 16 家跨国公司的 612 名受访者进行了验证。

发现

该研究发现，跨国公司子公司之间的知识共享活动对于产品和流程创新非常重要。企业的吸收能力也影响着企业的知识共享活动与其不同的动态能力之间的关系，例如感知、获取和转化。该研究还发现，企业的创新能力对其竞争力产生积极影响。

研究限制/影响

本研究为跨国公司的管理提供了有价值的信息，以认识到在国际营销知识管理 (MKM) 环境中跨其不同子公司的知识共享活动的重要性。

原创性/价值

该研究增加了关于知识管理、国际市场和公司创新能力的文献。由于该研究考察了跨国公司不同子公司之间的知识共享活动，特别是在流程和产品创新的背景下，它被认为是独一无二的。该研究还提供了一个独特的验证模型。