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Proposal for Employing User-Generated Content as a Data Source for Measuring Tourism Destination Image
Journal of Hospitality & Tourism Research ( IF 4.2 ) Pub Date : 2021-05-15 , DOI: 10.1177/10963480211012756
Pilar Alarcón-Urbistondo 1 , María-Mercedes Rojas-de-Gracia 1 , Ana Casado-Molina 1
Affiliation  

The user-generated content (UGC) published on the internet offers great advantages as a source of data. This study proposes a way to make better use of its potential to measure tourism destination image, based on the recommendations of Echtner and Ritchie. These authors indicate that in order to obtain a comprehensive picture of tourism destinations, it is necessary to carry out a holistic and attribute-based analysis using unstructured and structured data, respectively. Since UGC provides both types of data, here we propose its use to study and compare the images of five tourist cities. Our results demonstrate that UGC is a valid source for the study of tourism destination image, confirming the need to adopt a holistic and attribute-based approach to this concept. They also show that not all attributes influence the overall impression of a destination.



中文翻译:

使用用户生成的内容作为测量旅游目的地图像的数据源的提案

在互联网上发布的用户生成内容(UGC)作为数据源具有很大的优势。这项研究根据埃希特纳(Echtner)和里奇(Ritchie)的建议,提出了一种更好地利用其潜力来衡量旅游目的地形象的方法。这些作者指出,为了获得旅游目的地的全面情况,有必要分别使用非结构化数据和结构化数据进行整体分析和基于属性的分析。由于教资会提供这两种数据,因此在这里我们建议使用它来研究和比较五个旅游城市的图像。我们的结果表明,教资会是研究旅游目的地形象的有效来源,证实了对这一概念采用整体和基于属性的方法的必要性。

更新日期:2021-05-15
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