By using three areas of well-being, psychological, physical, and social this study aims to explore the perceptions of consumers engaging in digital-physical platforms and communities during the UK COVID-19 lockdown and the impact such participation had on their well-being. Ninety people were recruited via an online study, all were using online workouts, and self-selected to participate. The use of virtual ethnography gave further insight into the functions of these platforms and their role in social connection. Participants discussed the benefits to their mental health, the provision of structure to their day, the social connection it provided, and the alleviation of feelings of isolation. The findings also demonstrate how numerous consumer groups in society could use digital-physical platforms as a potential way of connecting those who are unable to engage in face-to-face settings.

中文翻译：

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网络锻炼和消费者福祉：数字体育活动在英国 COVID-19 封锁期间的作用

通过使用幸福感、心理、身体和社会三个方面，本研究旨在探讨消费者在英国 COVID-19 封锁期间参与数字物理平台和社区的看法，以及这种参与对其幸福感的影响. 通过在线研究招募了 90 人，所有人都在使用在线锻炼，并自行选择参加。虚拟人种学的使用进一步深入了解了这些平台的功能及其在社会联系中的作用。参与者讨论了对他们的心理健康的好处、为他们的一天提供的结构、它提供的社会联系以及减轻孤立感。