Social media is a salient aspect of most people’s lives in the United States. Younger generations (e.g., Gen Z) are among some of the most likely to engage with social media and have mental health concerns. Mental health providers are beginning to use social media to engage with prospective clients. However, there is a lack of guidance on how to maximize the utility of social media engagement for couple and family therapists (CFTs). This paper reviews the current literature on therapists’ professional presence on social media and younger generations’ expectations around social media competency. Recommendations for how CFTs can effectively engage with younger generations through social media are provided. A discussion of professionalism, accessibility, demonstrating aligned values, branding CFT, and gaining a reputation of cost effectiveness are emphasized. Future directions for studying the phenomenon of therapists using social media to engage with an online audience are included.

社交媒体是美国大多数人生活中一个重要的方面。年轻一代（例如Z世代）是最有可能与社交媒体互动并关注心理健康的人之一。心理健康提供者开始使用社交媒体与潜在客户进行互动。但是，对于如何最大程度地利用社交媒体对夫妻和家庭治疗师（CFT）的参与，尚缺乏指导。本文回顾了有关治疗师在社交媒体上的专业形象以及年轻一代对社交媒体能力的期望的现有文献。提供了有关CFT如何通过社交媒体有效地与年轻一代互动的建议。讨论专业性，可及性，展示一致的价值观，品牌CFT，并强调获得成本效益的声誉。包括研究治疗师使用社交媒体与在线观众互动的现象的未来方向。