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Effect of Anthropomorphizing Food Animals on Intentions to Eat Meat
Anthrozoös ( IF 1.6 ) Pub Date : 2021-05-13 , DOI: 10.1080/08927936.2021.1914442
Craig Johnson 1 , George Schreer 2 , Katherine Jacobs Bao 3
Affiliation  

ABSTRACT

Awareness that others have human qualities (humanizing) generally results in a more favorable treatment of those others. Recent research has found that nonhuman entities (e.g., animals, the planet) also benefit when people view them as having human qualities (anthropomorphizing). Do those benefits of humanizing also extend to the animals we consume? Two studies were conducted to address that question. In both studies, participants were given a short writing task designed to elicit an anthropomorphized view of the target followed by measures of their diet plans and decisions regarding dilemmas that pitted human interests against animal and environmental interests. In study 1 (n = 58) the target animal was a cow and in study 2 (n = 146) the target animals were a cow and a pig. The key finding, consistent across both studies, was that gender moderated the effect of the anthropomorphism manipulation. Females expressed less interest in eating beef (Study 1) and more willingness to try a meat-free diet (Study 2) after anthropomorphizing the food animals compared with the control condition. In contrast, males expressed more interest in eating beef and less willingness to try a meat-free diet after anthropomorphizing food animals. The gender differences can be understood as resulting from differences in the way men and women view animals and meat consumption. The pattern found with meat-eating plans did not extend to decisions on the animal-related dilemmas. Thus, anthropomorphizing food animals is not uniformly beneficial or harmful to the animals, but depends on the gender of those asked to humanize.



中文翻译:

拟人化食用动物对吃肉意愿的影响

摘要

意识到他人具有人类品质(人性化)通常会导致对他人更有利的待遇。最近的研究发现,当人们认为非人类实体(例如动物、地球)具有人类品质(拟人化)时,它们也会受益。人性化的这些好处是否也适用于我们食用的动物?进行了两项研究来解决这个问题。在这两项研究中,参与者都被赋予了一项简短的写作任务,旨在引出对目标的拟人化观点,然后是衡量他们的饮食计划和关于将人类利益与动物和环境利益相矛盾的困境的决定。在研究 1 ( n  = 58) 中,目标动物是一头牛,在研究 2 ( n = 146)目标动物是牛和猪。两项研究一致的关键发现是性别调节了拟人化操作的影响。与对照条件相比,在将食用动物拟人化后,女性对吃牛肉的兴趣较少(研究 1),而更愿意尝试无肉饮食(研究 2)。相比之下,在将食用动物拟人化后,男性对吃牛肉更感兴趣,而不太愿意尝试无肉饮食。性别差异可以理解为男性和女性看待动物和肉类消费方式的差异。在肉食计划中发现的模式并没有扩展到与动物相关的困境的决定。因此,将食用动物拟人化对动物并不总是有益或有害,

更新日期:2021-06-24
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