Autonomous vehicles (AVs) are around the corner, and adopting this technology will create a revolution in our transportation system. Mass adoption of AVs might have both positive and negative impacts to travel demand and the transportation system. How we adopt, matters. Several studies show that private AVs might lead to more travel demand and dispersed urban patterns, but shared AVs might contribute otherwise. This paper presents an overview of and a modelling work on a dataset collected in the Greater Toronto Area (GTA) to understand consumers' willingness-to-pay for various automation levels in their vehicles simultaneously with private and shared ownership types. The study used 190 records from a reasonably representative sample collected from the study area. Heteroskedastic error-component mixed multinomial and nested logit models are formatted for different vehicle ownerships in this study. Strong inertia effect of staying with private conventional vehicles (PCVs) is identified. We also discover that private vehicle buyers will find level 4 vehicles attractive, whereas car-sharing service users will favour level 5 vehicles. For level 4 vehicles, consumers are willing to pay from CAN $ 10,800 to CAN $ 29,800, depending on the vehicle price. We also find that respondents’ age, family members' health conditions, commuting conditionals, and household incomes will influence their willingness to pay for owning AVs.

自动驾驶汽车（AVs）指日可待，采用这项技术将为我们的运输系统带来一场革命。自动驾驶汽车的大量采用可能对旅行需求和运输系统产生积极和消极的影响。我们的采用方式很重要。多项研究表明，私人AV可能会导致更多的出行需求和分散的城市格局，但共享AV可能会带来其他方面的贡献。本文介绍了在大多伦多地区（GTA）收集的数据集的概况并进行了建模，以了解消费者愿意同时为私人和共享所有权类型支付其车辆中各种自动化级别的费用。该研究使用了从研究区域收集的合理代表性样本中的190条记录。在这项研究中，异方差错误分量混合多项式和嵌套logit模型被格式化为不同的车辆拥有者。确认了与传统私家车（PCV）呆在一起的强烈惯性作用。我们还发现，私家车购买者会发现4级车具有吸引力，而共享汽车服务的用户会偏爱5级车。对于4级车辆，消费者愿意支付10,800加元至29,800加元，具体取决于车辆价格。我们还发现，受访者的年龄，家庭成员的健康状况，通勤条件和家庭收入将影响他们购买房车的意愿。我们还发现，私家车购买者会发现4级车具有吸引力，而共享汽车服务的用户会偏爱5级车。对于4级车辆，消费者愿意支付10,800加元至29,800加元，具体取决于车辆价格。我们还发现，受访者的年龄，家庭成员的健康状况，通勤条件和家庭收入将影响他们购买房车的意愿。我们还发现，私家车购买者会发现4级车具有吸引力，而共享汽车服务的用户会偏爱5级车。对于4级车辆，消费者愿意支付10,800加元至29,800加元，具体取决于车辆价格。我们还发现，受访者的年龄，家庭成员的健康状况，通勤条件和家庭收入将影响他们为拥有自动驾驶汽车付费的意愿。