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Me trying to talk about sustainability: Exploring the psychological and social implications of environmental threats through user-generated content
Ecological Economics ( IF 7 ) Pub Date : 2021-05-11 , DOI: 10.1016/j.ecolecon.2021.107089
Leila Elgaaied-Gambier , Timo Mandler

This research investigates citizen-consumers' representations of environmental issues by examining user-generated content. Using an exploratory approach, we collected and analyzed 856 internet memes related to various environmental topics. Our findings shed light on the human and social implications of environmental degradation. Although they use a humoristic tone, many memes suggest that the users who created and/or shared them suffer from psychological discomfort; they experience eco-anxiety, perceived lack of control, and lack of faith in the future. Our results also stress the social consequences in terms of in-group/out-group opposition. Environmental concerns emerge as an important component to categorize individuals and to define social identity. Moreover, our analysis emphasizes the existence of stereotypical representations of all the actors involved in the environmental crisis and the recurring tendency to anthropomorphize earth. Overall, we propose that engaging in content generation in the form of memes enables individuals to feel re-empowered and reduce the psychological distress they experience due to climate change. We discuss our findings in relation to relevant theoretical frameworks.



中文翻译:

我试图谈论可持续性:通过用户生成的内容探索环境威胁的心理和社会影响

这项研究通过检查用户生成的内容来调查公民消费者对环境问题的表示。使用探索性方法,我们收集并分析了856个与各种环境主题相关的网络模因。我们的发现揭示了环境退化对人类和社会的影响。尽管他们使用幽默的语气,但许多模因暗示创建和/或共享它们的用户会遭受心理不适;他们经历了生态焦虑,被认为缺乏控制力以及对未来缺乏信心。我们的结果还强调了团体内/团体外反对的社会后果。对环境的关注已成为对个人进行分类和定义社会身份的重要组成部分。而且,我们的分析强调了参与环境危机的所有行为者的刻板印象,以及人们对地球进行人性化的反复趋势。总体而言,我们建议以模因形式参与内容的产生,使个人感到重新赋权,并减少因气候变化而遭受的心理困扰。我们讨论与相关理论框架有关的发现。

更新日期:2021-05-11
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