Abstract

This article explores issues of identity, hybridity, and media in an Aotearoa/New Zealand context by analyzing Pacific audiences’ affinity for and use of indigenous Māori media. It makes the case for broadening ethnic categorizations in media practice and scholarship to better account for multi-ethnic audiences’ identities and practices. And, by exploring Pacific audiences’ talk about a shared “Brown” identity, it suggests that Pacific peoples, particularly New Zealand-born youth, resort to a racialized “Brown” identity as a way to connect to multiple others in the New Zealand context—using Māori media as a “third space” of identity negotiation to do so. Finally, it argues for more overtly situated and localized research and theory-building to further tease out the uniquely South Pacific elements of these emergent identity practices.

中文翻译：

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民族媒体和多维身份：太平洋受众与毛利媒体的联系

摘要

本文通过分析太平洋受众对土著毛利人媒体的亲和力和使用情况，探讨了在奥特罗阿/新西兰语境下的身份，混合性和媒体问题。它为扩大媒体实践和学术领域的种族分类提供了依据，以更好地说明多族裔观众的身份和实践。并且，通过探讨太平洋观众关于共享“布朗”身份的讨论，它表明太平洋人民，特别是在新西兰出生的青年，诉诸种族化的“布朗”身份，作为在新西兰背景下与多个其他人联系的一种方式-利用毛利人媒体作为身份谈判的“第三空间”。最后，它主张进行更加公开和局部化的研究与理论构建，以进一步梳理这些紧急身份实践中独特的南太平洋元素。