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Investigating the Influence of COVID-Related Worry on University Enrollment Intentions: An Application of the Reasoned Action Model
Journal of College Student Retention: Research, Theory & Practice Pub Date : 2021-05-08 , DOI: 10.1177/15210251211014812
Christopher L. Thomas 1 , Kristie Allen 2
Affiliation  

The current study was designed to investigate the influence of COVID-19-related worry and online learning attitudes on enrollment behavior using the Reasoned Action Model. Participants (N = 246) completed measures of other-focused COVID-19 worry, self-focused COVID-19 worry, attitudes, perceived normative pressure, perceived behavioral control, and behavioral intention during the Spring and Summer 2020 academic semesters. Additionally, participants allowed us access to their university records to determine their enrollment status during the Fall 2020 semester. Mediation analysis results indicated the relationship between other-focused COVID-19 worry and enrollment intention was mediated by both perceived normative pressure and perceived behavioral control. Further, behavioral intention was found to share a positive relationship with enrollment behavior. Our discussion focuses on how the findings of the current research can be used to enhance student enrollment and retention.



中文翻译:

研究与COVID相关的忧虑对大学入学意愿的影响:合理行动模型的应用

当前的研究旨在使用“理性行动模型”调查与COVID-19相关的忧虑和在线学习态度对入学行为的影响。参与者(N = 246)在2020年春季和夏季学期完成了针对其他重点的COVID-19担忧,自我重点的COVID-19担忧,态度,感知的规范压力,感知的行为控制和行为意向的测量。此外,参与者还允许我们访问他们的大学记录,以确定他们在2020年秋季学期的入学状况。中介分析结果表明,其他关注的COVID-19担忧与入学意愿之间的关系是由感知的规范压力和感知的行为控制介导的。更多,行为意图被发现与入学行为具有正相关关系。我们的讨论重点在于如何利用当前研究的结果来提高学生的入学率和保留率。

更新日期:2021-05-09
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