We examine how entrepreneurs rework the temporal commitments implicated in their venture ideas when they persevere or pivot upon confronting unexpected events. To gain a deeper understanding of how entrepreneurs recalibrate temporal positioning, length, and ordering of actions and milestones, we systematically analyzed 22 episodes across five ventures when entrepreneurs had to decide whether to persevere or to pivot. To persevere, entrepreneurs positioned their actions as a continuation of the past, while increasing the temporal length and complexity of temporal ordering, thereby avoiding disruptive changes to their relational commitments. In contrast, entrepreneurs repositioned their actions on a revised timeline in order to pivot. We conclude the paper by discussing the implications of our findings for theory on entrepreneurial action.

我们研究了企业家在坚持不懈或转而面对突发事件时，如何重塑与创业理念有关的时间承诺。为了更深入地了解企业家如何重新调整时间位置，时间长度以及行动和里程碑的顺序，我们系统地分析了五项风险投资中的22集，当企业家不得不决定是否坚持不懈或坚持不懈时。为了坚持不懈，企业家将他们的行动定位为过去的延续，同时增加了时间长度和时间顺序的复杂性，从而避免了对他们的关系承诺的破坏性变化。相反，企业家将他们的行动重新定位在经过修订的时间表上以进行调整。我们通过讨论我们的发现对企业家行为理论的含义来结束本文。