Infographics are frequently promoted for their ability to communicate data to audiences affectively. To facilitate the creation of affect-stirring infographics, it is important to characterize and understand people's affective responses to infographics and derive practical design guidelines for designers. To address these research questions, we first conducted two crowdsourcing studies to identify 12 infographic-associated affective responses and collect user feedback explaining what triggered affective responses in infographics. Then, by coding the user feedback, we present a taxonomy of design heuristics that exemplifies the affect-related design factors in infographics. We evaluated the design heuristics with 15 designers. The results showed that our work supports assessing the affective design in infographics and facilitates the ideation and creation of affective infographics.

中文翻译：

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微笑还是皱眉？从情感的角度看信息图表设计

信息图表经常因其能够有效地将数据传达给受众而受到推广。为促进创建激动人心的信息图表，重要的是要描述和理解人们对信息图表的情感反应，并为设计师提供实用的设计指南。为了解决这些研究问题，我们首先进行了两项众包研究，以确定 12 种与信息图相关的情感反应，并收集用户反馈，解释是什么触发了信息图中的情感反应。然后，通过对用户反馈进行编码，我们提出了设计启发式分类法，该分类法举例说明了信息图中与情感相关的设计因素。我们与 15 位设计师一起评估了设计启发式方法。