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Effective recruitment strategies for African-American men and women: the Nutritious Eating with Soul study.
Health Education Research ( IF 2.221 ) Pub Date : 2021-04-12 , DOI: 10.1093/her/cyab003
Gabrielle M Turner-McGrievy,Mary J Wilson,Shiba Bailey,John A Bernhart,Sara Wilcox,Edward A Frongillo,E Angela Murphy,Brent Hutto

Previous studies have found it challenging to recruit African-American (AA) participants into health education research studies. The goal of this article is to describe the recruitment methods used for the Nutritious Eating with Soul (NEW Soul) study, a 2-year randomized behavioral health education intervention, conducted in two cohorts, with emphasis on methods used for reaching men. Participants indicated how they learned about the study on an online screening questionnaire from a list of the recruitment strategies we employed. Due to limited recruitment of men in Cohort 1, recruitment strategies for Cohort 2 focused on reaching men. Across the two cohorts, a total of 568 (23% men) participants completed the online screener and 159 (21% men) completed all baseline assessments and enrolled in the study. The most effective methods for completing screening questionnaires were radio ads, referrals from friends and family, TV interviews, social media posts and community events. Men were primarily recruited via radio ads, whereas women were more often recruited through TV and social media. Radio was an effective way to recruit AA adults into nutrition interventions, particularly men. In addition, low-cost methods, such as personal referrals, social media posts and community events were also effective strategies.

中文翻译:

非洲裔美国男性和女性的有效招聘策略:有灵魂的营养饮食研究。

以前的研究发现,招募非裔美国人 (AA) 参与者参与健康教育研究具有挑战性。本文的目的是描述用于灵魂营养饮食 (NEW Soul) 研究的招募方法,这是一项为期 2 年的随机行为健康教育干预,在两个队列中进行,重点是用于接触男性的方法。参与者表明他们是如何从我们采用的招聘策略列表中通过在线筛选问卷了解这项研究的。由于队列 1 中男性的招募有限,队列 2 的招募策略侧重于接触男性。在这两个队列中,共有 568 名(23% 男性)参与者完成了在线筛选,159 名(21% 男性)完成了所有基线评估并参加了研究。完成筛选问卷最有效的方法是广播广告、朋友和家人的推荐、电视采访、社交媒体帖子和社区活动。男性主要通过广播广告招募,而女性更经常通过电视和社交媒体招募。广播是招募 AA 成年人(尤其是男性)参与营养干预的有效方式。此外,个人推荐、社交媒体帖子和社区活动等低成本方法也是有效的策略。
更新日期:2021-04-12
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