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Effective recruitment strategies for African-American men and women: the Nutritious Eating with Soul study.
Health Education Research ( IF 2.221 ) Pub Date : 2021-04-12 , DOI: 10.1093/her/cyab003
Gabrielle M Turner-McGrievy 1 , Mary J Wilson 2, 3 , Shiba Bailey 2, 3 , John A Bernhart 1, 2 , Sara Wilcox 2, 4 , Edward A Frongillo 1 , E Angela Murphy 5 , Brent Hutto 2
Affiliation  

Previous studies have found it challenging to recruit African-American (AA) participants into health education research studies. The goal of this article is to describe the recruitment methods used for the Nutritious Eating with Soul (NEW Soul) study, a 2-year randomized behavioral health education intervention, conducted in two cohorts, with emphasis on methods used for reaching men. Participants indicated how they learned about the study on an online screening questionnaire from a list of the recruitment strategies we employed. Due to limited recruitment of men in Cohort 1, recruitment strategies for Cohort 2 focused on reaching men. Across the two cohorts, a total of 568 (23% men) participants completed the online screener and 159 (21% men) completed all baseline assessments and enrolled in the study. The most effective methods for completing screening questionnaires were radio ads, referrals from friends and family, TV interviews, social media posts and community events. Men were primarily recruited via radio ads, whereas women were more often recruited through TV and social media. Radio was an effective way to recruit AA adults into nutrition interventions, particularly men. In addition, low-cost methods, such as personal referrals, social media posts and community events were also effective strategies.

中文翻译:

非裔美国人男人和女人的有效招募策略:“以灵魂营养饮食”研究。

先前的研究发现招募非裔美国人(AA)参与者参加健康教育研究具有挑战性。本文的目的是描述在两个队列中进行的一项为期2年的随机行为健康教育干预措施,该方法用于为期2年的随机行为健康教育干预,重点研究了与男性接触的方法。参与者通过在线筛选调查表从我们采用的招聘策略列表中了解了他们如何了解这项研究。由于同类群组1中的男性招募有限,因此同类群组2的招聘策略着重于吸引男性。在这两个队列中,共有568名参与者(占23%的男性)完成了在线筛查,有159名参与者(占21%的男性)完成了所有基线评估并参加了研究。完成筛选问卷的最有效方法是广播广告,朋友和家人的推荐,电视采访,社交媒体帖子和社区活动。男性主要是通过广播广告招募的,而女性通常是通过电视和社交媒体招募的。广播是招募机管局成年人(尤其是男性)进行营养干预的有效途径。此外,低成本的方法(例如个人推荐,社交媒体帖子和社区活动)也是有效的策略。
更新日期:2021-04-12
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