Critical scholars of Corporate Responsibility (CR) argue that one way to make CR good for society would be to demand its full realization in subversive interventions, in line with the critical performativity objective of subversion of managerial discourses and practices. This paper studies CR-oriented performative documentary films, in which the main protagonists problematize business impacts on society through various interventions aimed to have effects on: (1) themselves; (2) the corporations they target; (3) the surrounding society; and (4) the viewers of the films. 23 documentary films that target corporate responsibilities through a range of interventions are studied, and eight different kinds of effects they have are analyzed. The documentaries are found to be enactments of critical performativity that resignify CR, through subversive interventions involving: (1) staged embodiments of subject positions; (2) the staging of felicitous conditions; (3) effective roles, genres and tropes; and (4) the use of ‘enlightened failed performatives’.

企业责任（CR）的批判学者认为，使企业社会责任对社会有益的一种方法是要求在颠覆性干预措施中充分实现企业社会责任，这与颠覆管理论述和实践的关键绩效目标相符。本文研究了面向CR的表演纪录片，其中的主要人物通过各种干预措施来质疑商业对社会的影响，这些干预旨在对以下方面产生影响：（1）自身；（2）他们所针对的公司；（三）周边社会；（4）电影的观众。研究了23部通过一系列干预措施以企业责任为目标的纪录片，并分析了它们所产生的八种不同效果。发现这些纪录片是代表CR的关键绩效的成文法，通过涉及以下方面的颠覆性干预：（1）分阶段实施主体职位；（二）适宜条件的分期；（3）有效角色，体裁和比喻；（4）使用“开明的失败表演者”。