Due to the explosive growth trend of cross-border e-commerce, a series of problems such as high transportation costs and insufficient publicity are to be solved urgently by researching on supply chain from both decision-making and coordination perspectives. Under the four-incomplete cooperative Stackelberg decision-making modes of cross-border e-commerce supply chain members, the transportation cost of overseas suppliers and the promotion strategy of domestic retailers determine the profit of the supply chain together and further influence the choice of the optimal decision-making plan. Furthermore, the Shapley value method and full cooperative income incremental sharing mechanism are used to redistribute the profits under different cooperation modes, and it is expected to provide scientific decision-making reference for domestic cross-border e-commerce enterprises to rationally choose cooperative relationships.

中文翻译：

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跨境电子商务供应链的决策与协调：基于四种合作模式

由于跨境电子商务的爆炸性增长趋势，从决策和协调两个角度对供应链进行研究，迫切需要解决运输成本高，宣传性差等一系列问题。在跨境电子商务供应链成员的四个不完全合作Stackelberg决策模式下，海外供应商的运输成本和国内零售商的促销策略共同决定了供应链的利润，并进一步影响了供应链的选择。最佳决策计划。此外，使用Shapley值法和完全合作收益增量分享机制来重新分配不同合作模式下的利润，