The evidence base continues to confirm the leveraging effect of reputation in higher education as an important strategic resource influencing a university’s visibility, attractiveness, credibility, impact, and competitive position nationally and internationally. From their expressed interest in their relative national and continental rankings, Ethiopian universities seem to have started sensing the relevance of their reputational position. In this article, we report a mixed methods study of the reputation of Addis Ababa University using data from a random sample (N = 153) of teacher training students of science, social science, and humanities and languages backgrounds under the College of Education and Behavioural Sciences (CEBS). A piloted and validated university reputation scale with open-ended items was used to illicit student opinion. In addition to descriptive statistics, inferential designs that involved correlation and ANOVA procedures were employed. Ratings for global reputation, quality of academic programs, quality of external performance, and emotional engagement are reported. Limitations and directions for further research are indicated.

中文翻译：

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学生眼中的亚的斯亚贝巴大学的声誉：教师准备计划在大学层面的视角

证据基础继续确认高等教育声誉的杠杆作用，因为它是影响大学在国内外的知名度，吸引力，信誉，影响和竞争地位的重要战略资源。从他们对国家和大陆相对排名的表示兴趣开始，埃塞俄比亚的大学似乎已经开始意识到其声誉地位的相关性。在本文中，我们使用来自随机样本的数据（N = 153）在教育与行为科学学院（CEBS）下对科学，社会科学以及人文和语言背景的教师进行了培训。一个带有开放式项目的经过试点和验证的大学声誉量表被用于违法的学生意见。除了描述性统计之外，还采用了涉及相关性和ANOVA程序的推理设计。报告了全球声誉，学术课程质量，外部表现质量和情感投入的等级。指出了进一步研究的局限性和方向。