当前位置: X-MOL 学术Marketing Letters › 论文详情
Our official English website, www.x-mol.net, welcomes your feedback! (Note: you will need to create a separate account there.)
2019 Academic Marketing Climate Survey: motivation, results, and recommendations
Marketing Letters ( IF 3.426 ) Pub Date : 2021-05-06 , DOI: 10.1007/s11002-021-09569-5
Jeff Galak , Barbara E. Kahn

We report the results of a survey of the business school academic marketing community conducted in 2019. The goal of the survey was to understand how the organizational climate varied as a function of a variety of demographic descriptors within this field. We provide results for the four sections of the survey—general experience, explicit discrimination, implicit bias, and social and sexual harassment/assault—in an interactive data visualization tool (found here: http://jeffgalak.com/climatesurvey/). In addition, we highlight several key results, notably that females and underrepresented minority (URM) respondents overwhelmingly face a less favorable organizational climate within academic marketing as compared to their male and Asian or White counterparts. We conclude with recommendations that derive directly from the results of the climate survey.



中文翻译:

2019年学术营销环境调查:动机,结果和建议

我们报告了2019年对商学院学术营销界进行的一项调查的结果。该调查的目的是了解组织气候如何随该领域内各种人口统计学指标的变化而变化。我们通过交互式数据可视化工具(位于此处:http://jeffgalak.com/climatesurvey/)为调查的四个部分(一般经验,明显的歧视,内隐的偏见以及社会和性骚扰/攻击)提供结果。此外,我们重点介绍了几个关键结果,特别是女性和代表性不足的少数族裔(URM)受访者在学术营销中与男性,亚洲或白人相比,绝大多数面临不利的组织氛围。我们以直接从气候调查结果中得出的建议作为结尾。

更新日期:2021-05-06
down
wechat
bug