This paper explores what motivates nonprofit and business managers to engage in nonprofit-business partnerships. We use a relational-based lens to look at how the motives of nonprofit and business managers influence the intensity of interpartner involvement and commitment. Using survey data collected from senior managers involved with nonprofit-business partnerships in the Netherlands, we find that the motive of joint problem solving is the primary motive for managers to engage in partnerships. Nonprofit managers are primarily motivated to acquire knowledge and financial resources, while business managers enter partnerships for Corporate Social Responsibility (CSR) and image improvement reasons. Our quantitative findings also refine the dichotomy of instrumental and moral motives by introducing a second dimension: the expected impact of motives (from low to high). Evidence shows that the motives help determine the nature of the partnership: low-social impact motives are associated with collaborations with a low degree of inter-partner involvement, while high-social impact motives lead to partnerships where there is a high degree of inter-partner involvement.

中文翻译：

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动机很重要：动机与合作伙伴参与非营利-商业伙伴关系之间的关系

本文探讨了促使非营利组织和企业管理者参与非营利企业伙伴关系的因素。我们使用基于关系的视角来研究非营利组织和业务经理的动机如何影响合作伙伴参与和承诺的强度。使用从参与荷兰非营利性商业伙伴关系的高级管理人员收集的调查数据，我们发现共同解决问题的动机是管理人员参与伙伴关系的主要动机。非营利组织经理的主要动机是获取知识和财务资源，而企业经理则出于企业社会责任 (CSR) 和形象改善的原因加入合作伙伴关系。我们的定量研究结果还通过引入第二个维度来完善工具动机和道德动机的二分法：动机的预期影响（从低到高）。证据表明，动机有助于确定伙伴关系的性质：低社会影响动机与合作伙伴间参与程度低的合作相关，而高社会影响动机导致伙伴关系高度参与的伙伴关系。伙伴参与。