Background

Fear of illness, economic damage, and stigma have had a devastating impact on the travel industry and have caused a significant reduction in both business and leisure travel. This study examines passengers' social and emotional perspectives during and after the COVID-19 pandemic, building on a prior quantitative study that identified factors that predict a person's willingness to fly during the COVID-19 pandemic.

Methods

This study used a qualitative method with a phenomenological perspective and hermeneutic design. Fifteen adults from the United States participated in a personal interview designed to capture demographics, individual safety measures, feelings, and concerns involving air travel during the pandemic. Personal interview transcripts were then inspected by the researchers using a constant comparison method.

Results

The personal experiences of participants were dominated by projections of trust issues and emotional heuristics, protective behaviors, and fear of confrontations with others, and a fear of the unknown. These themes emerged even in participants who continued to fly during the pandemic.

Conclusion

Insights into travelers’ emotions, trust, and fears may help airlines and other segments of the travel industry to develop targeted messaging that supports the trust and safety issues confronted by frequent travelers.

中文翻译：

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COVID-19 大流行期间航空公司乘客社会和情感观点的定性分析

背景

对疾病的恐惧、经济损失和耻辱对旅游业产生了毁灭性的影响，并导致商务和休闲旅行的显着减少。本研究以先前的定量研究为基础，调查了乘客在 COVID-19 大流行期间和之后的社会和情感观点，该研究确定了预测一个人在 COVID-19 大流行期间飞行意愿的因素。

方法

本研究采用具有现象学视角和解释学设计的定性方法。来自美国的 15 名成年人参加了一次个人访谈，旨在了解大流行期间涉及航空旅行的人口统计数据、个人安全措施、感受和担忧。然后研究人员使用不断比较的方法检查个人访谈记录。

结果

参与者的个人经历主要是信任问题和情绪启发式预测、保护行为、害怕与他人对抗以及对未知事物的恐惧。这些主题甚至出现在大流行期间继续飞行的参与者身上。

结论

深入了解旅行者的情绪、信任和恐惧可能有助于航空公司和旅游业的其他部门开发有针对性的消息传递，以支持常旅客面临的信任和安全问题。