ABSTRACT

The paper addresses how urban satellites affect profit, based on inventory management policies and operational conditions. An Italian fast-fashion supply chain is used as case study. The case study aims at capturing the consumers’ purchasing attitudes under order-and-wait sale scenarios. Discrete event simulation is used, and input data are fitted from the case study. Results show that urban satellites can decrease store inventory for on-shelf items, thus increasing lost demand and impacting on transportation costs. However, adding satellites allows to increase assortment through the available retail store space, thus attracting new customers, increasing sales and profit. The study eventually gives managerial implications for urban satellites on store floors space usage, assortment and distribution policies.

摘要

本文根据库存管理政策和运营条件，探讨了城市卫星如何影响利润。以意大利快时尚供应链为案例研究。该案例研究旨在捕捉消费者在订购和等待销售情景下的购买态度。使用离散事件模拟，并从案例研究中拟合输入数据。结果表明，城市卫星可以减少货架商品的商店库存，从而增加需求损失并影响运输成本。然而，添加卫星可以通过可用的零售店空间增加分类，从而吸引新客户，增加销售额和利润。该研究最终为城市卫星在商店地板空间使用、分类和分销政策方面提供了管理启示。