ABSTRACT

This article offers a comparative overview of the representation of children and families in TV toy advertisements in Israel, Britain and Spain. It focuses on identifying the similarities and differences between the ads tasked with representing children in relation to specific products in different cultural environments. To a lesser extent, the article contributes, through its data, to exploring how advertisements adapt to each of the social and cultural realities in countries with different cultures.

中文翻译：

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电视玩具广告中儿童和家庭的代表：以色列，英国和西班牙的比较研究

摘要

本文对以色列，英国和西班牙的电视玩具广告中儿童和家庭的代表作了比较概述。它着重于确定用于代表儿童的广告与不同文化环境中的特定产品之间的异同。在较小程度上，本文通过其数据为探索广告如何适应具有不同文化背景的国家/地区的每个社会和文化现实做出了贡献。