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Sharing economy platforms: creating shared value at a business ecosystem level
Technological Forecasting and Social Change ( IF 12.0 ) Pub Date : 2021-05-04 , DOI: 10.1016/j.techfore.2021.120804
Ke Rong , Boyi Li , Wan Peng , Di Zhou , Xinwei Shi

Sharing Economy Platforms (SEPs) are, in general, easily challenged by social ethics and culture, and are vulnerable to social and institutional uncertainties. Drawing from the Creating Shared Value (CSV) concept (Porter and Kramer, 2011), this article investigates whether CSV activities assist SEPs in retaining sustainable innovation at a business ecosystem level. Based on the Polanyian embeddedness framework, we specifically examine how SEPs’ CSV co-evolves and aligns with virtue ethics and local culture across three growth stages: Community stage, Scaling-up stage, and Legitimation stage. Data for this research were collected from multiple case studies from two major sectors: the bike-sharing platform sector and the ride-sharing platform sector. Our findings indicate that SEPs should co-create shared values by embedding virtue ethics and local culture into their work with key ecosystem partners in order to preserve sustainable innovation. The research contributes to an evolving understanding of CSV activities in the sharing economy literature on SEPs, as well as proposing some practical implications for industrial practitioners and policymakers.



中文翻译:

共享经济平台:在业务生态系统级别创造共享价值

总体而言,共享经济平台(SEP)容易受到社会道德和文化的挑战,并且容易受到社会和制度不确定性的影响。本文基于创造共享价值(CSV)的概念(Porter和Kramer,2011),研究了CSV活动是否有助于SEP在业务生态系统层面保持可持续创新。基于波兰尼式嵌入框架,我们专门研究了SEP的CSV如何在三个成长阶段(社区阶段,扩展阶段和合法化阶段)共同发展并与美德伦理和当地文化保持一致。这项研究的数据来自两个主要部门的多个案例研究:自行车共享平台部门和乘车共享平台部门。我们的发现表明,SEP应该通过将美德伦理和当地文化纳入与重要生态系统合作伙伴的合作中来共同创造共同价值,以保持可持续创新。该研究有助于在关于SEP的共享经济文献中对CSV活动的不断发展的理解,并对工业从业者和政策制定者提出一些实际意义。

更新日期:2021-05-04
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