Books exist within a connected media ecosystem, but few consumer behavior and experience studies capture the relationships between books and other media forms. In Immersive Media & Books 2020, Drs. Rachel Noorda and Kathi Inman Berens from Portland State University explore crossmedia consumer behavior for books, video games, and TV/movies—capturing behaviors both before and during COVID-19. The highlights of the report are highly distributed word-of-mouth discovery, the importance of author brand and genre, avid book engagement of Black and Latinx millennials, context-agnostic book discovery, cross-media engagement and discovery, multidimensional identities and behaviors of book pirates, multitasking as a feature of contemporary book consumption, and libraries as tools of discovery.

书籍存在于互联的媒体生态系统中，但是很少有消费者行为和经验研究能够捕捉书籍与其他媒体形式之间的关系。在《沉浸式媒体与书籍2020》中，博士。波特兰州立大学的Rachel Noorda和Kathi Inman Berens探索了书籍，视频游戏和电视/电影的跨媒体消费者行为，以捕捉COVID-19之前和期间的行为。该报告的重点是广泛分布的口碑发现，作者品牌和体裁的重要性，Black和Latinx千禧一代的狂热书籍参与，与上下文无关的书籍发现，跨媒体参与和发现，多维身份和行为图书盗版，多任务处理是当代图书消费的特征，而图书馆则是发现的工具。