Abstract

Although social media has become an important aspect of business strategies, there remains a gap in research on the impact of online content on visual professions such as interior design. Considering this gap, this qualitative descriptive study intended to investigate the impact of social media in exposing the non-designer audience to value interior design. To establish the study, a sample group of 100 non-designers was interviewed to find out whether social media played any role in increasing their engagement with and interest in interior design. Results reveal that social media increases respondents’ interest in interior design for two main reasons: the availability of a broad variety of visuals and accessing more content by exploring social media streams - both made possible by the internet. Results also confirm the role of social media in recognition of the professional potential of interior design by a non-designer audience. Findings also suggest that interior design itself is considered as a marketing strategy in social media to attract new visitors.

摘要

尽管社交媒体已成为商业战略的一个重要方面，但关于在线内容对室内设计等视觉专业的影响的研究仍存在空白。考虑到这一差距，这项定性描述性研究旨在调查社交媒体在让非设计师受众接触室内设计价值方面的影响。为了开展这项研究，我们采访了一个由 100 名非设计师组成的样本组，以了解社交媒体是否在增加他们对室内设计的参与度和兴趣方面发挥了作用。结果表明，社交媒体增加了受访者对室内设计的兴趣，主要有两个原因：广泛的视觉效果和通过探索社交媒体流访问更多内容——这两者都通过互联网成为可能。结果还证实了社交媒体在非设计师受众认可室内设计专业潜力方面的作用。调查结果还表明，室内设计本身被视为社交媒体中吸引新访客的营销策略。