Purpose

This paper aims to explore a new causal link between learning, market and entrepreneurial orientations and firms' performance by introducing dynamic capabilities and competitive advantages as mediator variables.

Design/methodology/approach

The mediating role of dynamic capabilities and competitive advantages is tested using a sample of 1,190 Portuguese firms, and structural equation models.

Findings

It is shown that dynamic capabilities mediate the relationship between the three orientations–learning, market and entrepreneurial–and competitive advantages of differentiation and cost leadership, and both competitive advantages lead to firm's performance. It is also shown that learning orientation is an antecedent of market orientation and entrepreneurial orientation.

Practical implications

This research shows that firm's performance depends on the capacity of firms to learn, innovate, be proactive, take risks and collect the best market data. Indeed, by optimizing the internal management and knowledge dissemination, firms will develop a set of capabilities and competitive advantages that lead to an appropriate response to market challenges.

Originality/value

This study tests the relationship between strategic orientations and firm's performance by taking the mediating effects of dynamic capabilities and competitive advantages into account. This research was conducted in Portugal.

中文翻译：

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动态能力：对公司绩效的前因和影响

目的

本文旨在通过引入动态能力和竞争优势作为中介变量，探索学习、市场和创业导向与企业绩效之间的新因果关系。

设计/方法/途径

使用 1,190 家葡萄牙公司的样本和结构方程模型测试了动态能力和竞争优势的中介作用。

发现

结果表明，动态能力在学习、市场和创业这三个方向与差异化竞争优势和成本领先优势之间的关系中起中介作用，这两种竞争优势都会导致企业绩效。研究还表明，学习导向是市场导向和创业导向的前提。

实际影响

这项研究表明，公司的业绩取决于公司学习、创新、积极主动、承担风险和收集最佳市场数据的能力。事实上，通过优化内部管理和知识传播，企业将发展出一系列能力和竞争优势，从而对市场挑战做出适当的反应。

原创性/价值

本研究通过考虑动态能力和竞争优势的中介效应来检验战略方向与公司绩效之间的关系。这项研究是在葡萄牙进行的。