The careful choice of tactics—such as specific messages, styles, channels, or sources—is how strategic science communicators ensure that the time and money going into communication results in intended changes to chosen audiences’ beliefs, feelings, and frames, as well as associated behaviors. Using a sample of scientists from American research universities (N = 516), we assess scientists’ willingness to use 11 different communication tactics and the relationship between these tactics and potential predictors. We find that scientists are open to a range of communication tactics. Practical and theoretical implications for science communication are discussed.

精心选择的策略（例如特定的消息，样式，渠道或来源）是战略科学传播者如何确保花费在交流上的时间和金钱导致所选择的受众的信念，感觉和框架以及所预期的改变的目的。相关行为。使用来自美国研究型大学（N = 516）的科学家样本，我们评估了科学家愿意使用11种不同的交流策略以及这些策略与潜在预测因素之间的关系。我们发现科学家对各种交流策略持开放态度。讨论了对科学传播的实践意义和理论意义。