Organizations face the tricky challenge of portraying a coherent appearance of identity to make an authentic impression on their audiences. This study argues that authenticity is a cross-level mechanism through which organizations and their individual members orchestrate a coherent impression. A qualitative investigation revealed how five Canadian craft breweries claimed authenticity in their formal images by referencing a collective organizational identity in the environment. These claims were authenticated by external audiences and by individual organizational members. Two distinctly organizational forms of authentication expressed by individuals were (1) consensus about facets of organizational identity that mirrored the institutional authenticity claim as a party line and (2) role claims about leaders and employees, each comprising behavior scripts that corroborated the organization’s authenticity claim. The two forms of authentication also supported authentic leadership in the organization and contributed to an orchestrated appearance by linking institutional and individual impression management.

组织面临着一个棘手的挑战，即刻画一致的身份形象，以使听众感受到真实的印象。这项研究认为，真实性是一种跨层次的机制，组织及其个人成员可以通过这种机制来协调一致的印象。一项定性调查显示，五家加拿大精酿啤酒厂如何通过引用环境中的集体组织身份在其正式形象中主张真实性。这些声明已由外部受众和单个组织成员进行了验证。个人表达的两种不同的组织认证形式是：（1）关于组织身份认同的共识，反映了机构真实性要求是共和党路线，（2）关于领导者和雇员的角色主张，每个脚本都包含证实组织真实性声明的行为脚本。两种形式的身份验证还支持组织中的真实领导，并且通过将机构和个人印象管理联系起来，促成了精心策划的外观。