ABSTRACT

The construction of urban cultural soft power is an important manifestation of a country's comprehensive strength and an endogenous driving force to achieve sustainable development goals. This article focuses on the 12 node cities in the Silk Road Economic Belt, and uses factor analysis to construct the target city's cultural soft power evaluation index system. This evaluation system includes four indicators based on cultural foundation, cultural image, cultural attraction and cultural creativity. The authors conducted a comparative analysis of the sample cities’ cultural soft power scores from 2014 to 2016. The results show that: (1) The cultural soft powers of Xi'an and Lanzhou, the provincial capitals on the Silk Road Economic Belt, are more predominant than other cities. (2) Although Yinchuan, Xining, and Urumqi are also provincial capitals, the lack of a cultural foundation results in a limitation of their ability to expand their cultural soft power. (3) Baoji and Tianshui have focused on economic development; yet, their industrial structure seriously tilts the cultural balance, which shifts away from cultural soft power construction. (4) Under the influence of external factors such as the economy and environment, the development of cultural soft power lags seriously.

摘要

城市文化软实力建设是一个国家综合实力的重要体现，是实现可持续发展目标的内生动力。本文以丝绸之路经济带12个节点城市为重点，运用因子分析方法构建目标城市的文化软实力评价指标体系。该评价体系包括基于文化基础、文化形象、文化吸引力和文化创意四个指标。笔者对2014-2016年样本城市文化软实力得分进行对比分析，结果表明：（1）丝绸之路经济带省会西安和兰州的文化软实力分别为比其他城市更有优势。(2) 虽然银川、西宁、而乌鲁木齐又是省会城市，文化基础的缺失，限制了其文化软实力的提升。(3)宝鸡、天水注重经济发展；然而，它们的产业结构严重倾斜了文化平衡，​​从文化软实力建设转移。（四）受经济、环境等外部因素影响，文化软实力发展严重滞后。